Drip marketing is an efficient (and persistent) way of engaging with potential customers. The “drip” terminology is said to be derived from drip irrigation, a method for watering crops where small amounts of water are delivered to plants over a prolonged period of time. This not only reduces water waste, but also saves time by eliminating manual labor for the farmers. Similarly, drip marketing is an automated process for sending out messages which doesn’t require much interaction on behalf of the sender. In this post, we’ll explain how drip marketing works, and identify 3 main benefits of drip marketing for law firms.
Being notoriously “un-tech-savvy,” most law firms rely heavily on IT support, whether it’s from outside contractors or internal staff members. As technology has become increasingly important in the practice of law, the need for IT support has increased. There is a lot of work, from configuring servers, to setting up Microsoft Exchange accounts, connecting different devices to the network, monitoring security, controlling user access, etc. But, we are approaching a juncture in the evolution of software which, in our opinion, is rendering the IT guy obsolete. No offense if you’re an IT guy, but the reality is that it just doesn’t make sense for most law firms to pay someone for this role anymore. Here are the major reasons why law firms should fire their IT guy.
Technology changes rapidly, and the legal industry is known for not always keeping up with the latest and greatest innovations. Whether this is due to resisting change, or just plain laziness, delaying or failing to adopt new technologies can be problematic and inhibit the growth of your business. Adopting new technologies, and especially the right technologies, is a key part of success in the business world today. That’s why we put together this guide to help you pick and choose the best law firm technology currently on the market.
In the practice of law, you are constantly relying on your clients to send you documents, provide information, sign agreements, show up for appointments, etc. It’s just part of the job, but when any of these things don’t happen or become delayed, it can result in inefficiency, lost business, and frustration. Wouldn’t it be nice to have an automated system to remind clients about all the little things they need to do to keep your business moving forward? Well, that’s why we built automatic reminder features into Lexicata. Here’s how to send automatic reminders to your clients about their upcoming appointments, outstanding intake forms, and unsigned retainer agreements. (more…)
Because so much of the legal industry operates on referrals, the size of your network is often strongly correlated with the size of your business. As any good online marketer knows, starting a monthly newsletter is an excellent way to build your network, promote your services, and grow your brand. In this post, we provide step-by-step instructions for how to start a law firm newsletter, including what email marketing software you should use, how to build an email list, and what kind of content you should write about.
Today’s world is full of me-too businesses and copycats. Anytime someone succeeds at something, chances are someone else is nipping at their heels, following every move they make. The intense competition in the market for legal services is a perfect example of this. The market is saturated, and demand is somewhat stagnant, making it very difficult for your law firm to be discovered, let alone thrive. But, there are a few things you can do to help your law practice stand out above the rest. Here are our recommendations on the four best tactics to differentiate your law firm from the competition.
Technology is paramount to running a successful business. Even the slow-to-adapt legal industry is gradually catching on to the trend, and law firms are beginning to adopt technology-based solutions to perform mundane tasks and improve their processes. This shift is only going to accelerate with time, so in order to stay ahead of the competition, it’s essential to keep up-to-date with the latest technology trends. In this post, we analyze three of the most important legal technology trends that are reshaping the industry today.
Many law firms use case management software, but not so many use a CRM or customer relationship management solution. CRMs are traditionally used by large corporations with thousands of sales reps in order to better organize their customer data. But these days, CRMs are becoming more widely adopted by every type of business, all the way down to mom ‘n pop shops. Even law firms can benefit greatly by implementing a CRM to better track their prospects and create more structure and organization in the sales cycle. In this post we provide a step-by-step guide to explain how implementing a CRM will increase sales at your law firm.
Tech startups are all the rage these days. It seems like every month there is another billion dollar company that was started by two guys in a garage only a year before. It’s pretty remarkable that a couple of people can build something, practically overnight, which can have a profound impact on billions of people all over the world, like Facebook, YouTube, and others have done. But if you look past all the hoopla and hype that you hear about in the news, there are actually a lot of lessons to be learned, even for a more traditional, offline business like a law firm. Here are 3 reasons why new law firms should act more like tech startups.
At many law firms, client intake is a disjointed and unorganized process consisting of a combination of phone calls, meetings, emails, handwritten notes, intake forms, and PDF documents. As law firms scale up and take on more client volume, this disorder becomes increasingly difficult to manage. Staff members end up wasting time and client conversion rates suffer. In order to continue growing, it’s critical that you implement better, more organized processes. This is where Lexicata’s matter pipeline feature comes into play. In this post, we’ll show you how to organize your client intake process with Lexicata’s matter pipeline.