In the tech world, data is a hot topic these days. You hear about it all the time. But in legal, the topic of data rarely comes up, unless it’s some security breach or privacy issue. In typical legal industry fashion, we are behind the times when it comes to leveraging data for business purposes. In this post, we explain the notion of data quality, explain how to improve law firm data quality, and examine the importance of these concepts to running a successful law practice.
Law firms tend not to be very systematic when implementing a growth strategy. They’ll often just throw some money into SEO or Google Ads or radio ads or Avvo, and hope for the best. This does actually work a lot of the time, and it helps bring in more clients. But, marketing is a lot more effective when you collect detailed data and iterate your approach over time to maximize your ROI and conversion rate. This is the key to sustained profits and steady growth. In this post, we explain the concept of a “marketing funnel” in the context of a law firm, and explain how creating a more systematic approach to marketing and sales will help you grow your firm.
Legal work requires a significant amount of “form filling.” This tends to be incredibly mundane work, on the same level as watching paint dry. But it’s necessary. You could try to push it off to your clients, but they’ll probably get confused and not know what to fill out. After all, they hired you and paid good money for this very reason. Wouldn’t it be nice if PDFs could be filled out automatically by software? Well, it turns out they can. Here’s how to automatically fill out PDF forms in Lexicata.
Before representing a new client, you have to know the basics of who, what, when, where, and how their legal issues came about. Intake forms help create structure around this process by ensuring that all the necessary information is collected, and no details are overlooked. This not only makes life easier for staff members tasked with the responsibility of intaking clients, but more importantly, it helps you identify the right clients and minimize liability from malpractice claims. But, if you’re still using paper intake forms and filling them out by hand, you’re missing out on a number of additional benefits that online forms can provide. In this post, we identify 9 reasons why online intake forms are a game changer. (more…)
Drip marketing is an efficient (and persistent) way of engaging with potential customers. The “drip” terminology is said to be derived from drip irrigation, a method for watering crops where small amounts of water are delivered to plants over a prolonged period of time. This not only reduces water waste, but also saves time by eliminating manual labor for the farmers. Similarly, drip marketing is an automated process for sending out messages which doesn’t require much interaction on behalf of the sender. In this post, we’ll explain how drip marketing works, and identify 3 main benefits of drip marketing for law firms.
Being notoriously “un-tech-savvy,” most law firms rely heavily on IT support, whether it’s from outside contractors or internal staff members. As technology has become increasingly important in the practice of law, the need for IT support has increased. There is a lot of work, from configuring servers, to setting up Microsoft Exchange accounts, connecting different devices to the network, monitoring security, controlling user access, etc. But, we are approaching a juncture in the evolution of software which, in our opinion, is rendering the IT guy obsolete. No offense if you’re an IT guy, but the reality is that it just doesn’t make sense for most law firms to pay someone for this role anymore. Here are the major reasons why law firms should fire their IT guy.
Technology changes rapidly, and the legal industry is known for not always keeping up with the latest and greatest innovations. Whether this is due to resisting change, or just plain laziness, delaying or failing to adopt new technologies can be problematic and inhibit the growth of your business. Adopting new technologies, and especially the right technologies, is a key part of success in the business world today. That’s why we put together this guide to help you pick and choose the best law firm technology currently on the market.
In the practice of law, you are constantly relying on your clients to send you documents, provide information, sign agreements, show up for appointments, etc. It’s just part of the job, but when any of these things don’t happen or become delayed, it can result in inefficiency, lost business, and frustration. Wouldn’t it be nice to have an automated system to remind clients about all the little things they need to do to keep your business moving forward? Well, that’s why we built automatic reminder features into Lexicata. Here’s how to send automatic reminders to your clients about their upcoming appointments, outstanding intake forms, and unsigned retainer agreements. (more…)
Because so much of the legal industry operates on referrals, the size of your network is often strongly correlated with the size of your business. As any good online marketer knows, starting a monthly newsletter is an excellent way to build your network, promote your services, and grow your brand. In this post, we provide step-by-step instructions for how to start a law firm newsletter, including what email marketing software you should use, how to build an email list, and what kind of content you should write about.
Today’s world is full of me-too businesses and copycats. Anytime someone succeeds at something, chances are someone else is nipping at their heels, following every move they make. The intense competition in the market for legal services is a perfect example of this. The market is saturated, and demand is somewhat stagnant, making it very difficult for your law firm to be discovered, let alone thrive. But, there are a few things you can do to help your law practice stand out above the rest. Here are our recommendations on the four best tactics to differentiate your law firm from the competition.